Methodical approaches to specification of marketing strategies of industrial enterprises
In the article the methodical approach to the implementation of specification marketing strategies (such as their innovative and communication substrategy) to formalize the process of their selecting by business entities is presented.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-01-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_93_97_0.pdf |