Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

Antecedents of Symmetry in Physicians’ Prescription Behavior: Evidence from SEM-Based Multivariate Approach

The aim of this paper is to examine the direct impact of marketing and medical tools on the symmetry of physicians’ prescription behavior in the context of the Pakistani healthcare sector. This research also investigates the moderating influence of corporate image and customer relationship...

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Bibliographic Details
Main Authors: Rizwan Raheem Ahmed, Zahid Ali Channar, Riaz Hussain Soomro, Jolita Vveinhardt, Dalia Streimikiene, Vishnu Parmar
Format: Article
Language:English
Published: MDPI AG 2018-12-01
Series:Symmetry
Subjects:
pharmaceutical marketing
physicians’ symmetrical prescription behavior
corporate image
exploratory factor analysis
confirmatory factor analysis
SEM-based multivariate approach
Online Access:https://www.mdpi.com/2073-8994/10/12/721

Internet

https://www.mdpi.com/2073-8994/10/12/721

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