Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada

The aim of this study was to explore Canada's image as a cannabis tourism destination and investigate how tourists' motivations, perceived risks, and travel constraints affect their intentions to visit Canada for leisure cannabis consumption. By examining the image formation process from a...

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Bibliographic Details
Main Authors: Lena Jingen Liang, Hwansuk Chris Choi, Susan Dupej, Alireza Zolfaghari
Format: Article
Language:English
Published: Elsevier 2023-11-01
Series:Annals of Tourism Research Empirical Insights
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666957923000253