The use of 2.0 marketing on websites of Croatian children´s and youth publishers
Digital technology is an important constituent of day-to-day life of the Net Geners, a generation born and growing up in an entirely different media and communication context in comparison to any other generation before. Traditional marketing strategies of publishers need to be revised in order to...
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| Format: | Article |
| Language: | English |
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University of Zadar
2018-07-01
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| Series: | Libellarium: Journal for the Research of Writing, Books, and Cultural Heritage Institutions |
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| Online Access: | https://morepress.unizd.hr/journals/index.php/libellarium/article/view/3858 |