Customer’s Perspective on Customer Data Usage in Mobile Banking Context
Digitalization provides various opportunities for organizations to collect, analyze and exchange a massive amount of customer data. However, the extant research on customer data usage has mainly focused on how this could benefit firms and ignored the perspective of the customers. The purpose of this...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2018-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_49.pdf |