Place Brand Authenticity in Social Media Interaction: a Postmodern Perspective
This essay aims to demystify the postmodern perspective on social media interaction in developing place brand authenticity. It is a reflective study that relies on a structure review approach. The findings denote that (1) place brand authenticity which emerges as the brand image of a place is derive...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université des Antilles
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| Series: | Études Caribéennes |
| Subjects: | |
| Online Access: | https://journals.openedition.org/etudescaribeennes/11182 |