Market Penetration Strategy through Social Media Marketing to Create Consumer Loyalty
Purpose: To analyze how much influence price, sales discount and brand awareness have on consumer loyalty at Rustic Market Café Surabaya, either partially or simultaneously. Design/methodology/approach: In this study using a quantitative research approach. The sample used in this study were 10...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2022-11-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2065 |