Understanding the Effects of Smart-Speaker-Based Surveys on Panelist Experience in Immersive Consumer Testing

Understanding the Effects of Smart-Speaker-Based Surveys on Panelist Experience in Immersive Consumer Testing

Utilizing immersive technologies to reintroduce the environmental context (i.e., visual, auditory, and olfactory cues) in sensory testing has been one area of research for improving panelist engagement. The current study sought to understand whether pairing smart-speaker questionnaires in immersive...

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Bibliographic Details
Main Authors: Ashley M. Soldavini, Hamza Diaz, John M. Ennis, Christopher T. Simons
Format: Article
Language:English
Published: MDPI AG 2023-06-01
Series:Foods
Subjects:
engagement
System Usability Scale score
Amazon Alexa
sensory testing
immersive technologies
Online Access:https://www.mdpi.com/2304-8158/12/13/2537

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https://www.mdpi.com/2304-8158/12/13/2537

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