Pengaruh Ethnocentrism Consumer dan Status Sosial Terhadap Keputusan Pembelian Ulang Produk Kosmetik Lokal di Kota Padang
This study aims to analyze the influence of consumer ethnocentrism and social status on the repurchase decision of local cosmetic products in Padang City. Type of research is causal associative research to measure the relationships between research variables or is useful for analyzing how a variable...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Magister Manajemen Fakultas Ekonomi Universitas Andalas
2021-07-01
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| Series: | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
| Subjects: | |
| Online Access: | http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/31 |