Beyond the motivation theory of destination image
Purpose – The existing literature has accepted the view that the destination image can be explained by the motivation theory. According to this theory the destination image can be explained by either the internal motivation of tourists or the external motivation originating from the destination. The...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2016-11-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol22no2/8_Madden_Rashid_Zainol.pdf |