Characteristics of the Essence and Evolution of Development of «Rational» and «Irrational» Consumer’s Behavior Concept
Under current conditions, marketing is built on the processes of maximization of the impact on consumer and forecasting of his/her behavior, which can be rational and irrational. It has raised the interest and necessity to make research in that field. The aim of the article is to describe the essent...
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| Format: | Article |
| Language: | English |
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Mukachevo State University
2019-06-01
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| Series: | Науковий вісник Мукачівського державного університету. Серія Економіка |
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| Online Access: | https://economics-msu.com.ua/en/journals/tom-6-1-2019/sutnisna-kharakteristika-ta-evolyutsiya-rozvitku-ponyattya-ratsionalna-ta-irratsionalna-povedinka-spozhivacha |