A Decision-Making Model for Selecting Product Suppliers in Crop Protection Retail Sector

A Decision-Making Model for Selecting Product Suppliers in Crop Protection Retail Sector

This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative study between suppliers and retail distribution e...

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Bibliographic Details
Main Authors: Byungok Ahn, Boyoung Kim
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Administrative Sciences
Subjects:
crop protection
retailer
product supplier
emerging market
marketing strategy
Online Access:https://www.mdpi.com/2076-3387/13/4/97

Internet

https://www.mdpi.com/2076-3387/13/4/97

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