El análisis de la imagen proyectada: una propuesta para la normalización de folletos y web turísticas

For the purposes of this text, normalization mean simplify, unify and manage a complex entity through certain criteria in order to make it more understandable and comparable with others In our case, we present two models of normalization form that will be applied in the analysis of tourist brochures...

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Bibliographic Details
Main Authors: Díaz Rodríguez, Pablo, Rodríguez Darias, Alberto Jonay, Santana Talavera, Agustín
Format: Article
Language:English
Published: Instituto de Investigación Social y Turismo 2010-01-01
Series:PASOS Revista de Turismo y Patrimonio Cultural
Subjects:
Online Access:http://www.pasosonline.org/Publicados/8110/PS0110_16.pdf