The mature female clothing shopper: Profiles and shopping behaviour
This study was designed to profile the mature female clothing shopper. More specifically certain variables that could be attributed to differences in consumer behaviour were investigated. Mature female clothing shoppers were segmented as clothing moderates, clothing enthusiasts and the clothing unc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1996-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/603 |