The Implementation of IMC Tools on Marketing Communication in Niche Market @kedaionyi during Covid-19 Pandemic

Covid-19 pandemic has been for almost two years. However, this pandemic is also turning the business flow into an online business, including Mataram city. Various type of online businesses has helped people to support their needs during the Covid-19 pandemic. One of them is Kedai Onyi, the niche mar...

Full description

Bibliographic Details
Main Author: Andariesta Adhani Panggita
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2021-12-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/8100