Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC
This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews wi...
Main Authors: | , , , , , , , |
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Format: | Article |
Language: | English |
Published: |
Politeknik Pariwisata NHI Bandung
2021-12-01
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Series: | Jurnal Kepariwisataan |
Subjects: | |
Online Access: | https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/408 |