Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC

Strategi Pemasaran Media Sosial Destinasi Pariwisata Menggunakan Pendekatan SOSTAC

This study aims to optimize the social media performance of the Lebak Regency Culture and Tourism Office through the preparation of a social media marketing strategic plan. The research method uses an exploratory method with a qualitative approach. The data were obtained by conducting interviews wi...

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Bibliographic Details
Main Authors: Nurdin Hidayah, Tatang Sopian, Aziz M. Nauval, Feby Nur Ikrawardani, Flavia Domitilla Fausta, Inggit Salsabila Putri, M. Hafidz Annazly, Salma Nabila M
Format: Article
Language:English
Published: Politeknik Pariwisata NHI Bandung 2021-12-01
Series:Jurnal Kepariwisataan
Subjects:
Social Media Marketing Strategy
Social Media Marketing Plan
Social Media Marketing Metric
Destination Digital Marketing
Online Access:https://journal.poltekpar-nhi.ac.id/index.php/jk/article/view/408

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