Cross-border E-commerce Business Data Processing in the Background of Digital Economy

Cross-border E-commerce Business Data Processing in the Background of Digital Economy

This paper analyzes the cross-border e-commerce industry chain, and explores its customer value and impact on marketing strategy through data mining techniques.The whole process data mining methodology of data cleaning, integration, selection, transformation, mining, pattern evaluation and knowledge...

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Bibliographic Details
Main Authors: Mo Haiyan, Huang Tao
Format: Article
Language:English
Published: Sciendo 2024-01-01
Series:Applied Mathematics and Nonlinear Sciences
Subjects:
data mining
customer value
user profiling
rfm model
cross-border e-commerce business landscape
68q05
Online Access:https://doi.org/10.2478/amns-2024-0535

Internet

https://doi.org/10.2478/amns-2024-0535

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