Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan
A marketing strategy is a firm’s overall plan for reaching prospective consumers and turning them into permanent customers of their services or products. This paper aims to investigate the link between profitability and marketing strategy to understand how firm profitability influences marketing str...
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2023-04-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/17960/IM_2023_02_Shubita.pdf |