Benetton’s (In)Equality: A Semiotic Reading
United Colors of Benetton, or UCB, has been using its advertisements to deliver positive messages and values that the clothing company represents. This article analyzes one of the photographs in Benetton’s campaign for their Spring Summer Collection of 2018. The campaign, which consists of some phot...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Humanities, Universitas Indonesia
2022-04-01
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| Series: | Paradigma: Jurnal Kajian Budaya |
| Subjects: | |
| Online Access: | https://scholarhub.ui.ac.id/paradigma/vol12/iss1/1/ |