Two-Sided Beneficial Value-Added Service Investment and Pricing Strategies in Asymmetric/Symmetric Investment Scenarios
We explore media platforms’ investment strategies for two-sided beneficial value-added services, which can directly benefit both consumers and advertisers, and ad pricing strategies by using game theory. We consider an asymmetric investment scenario, scenario A, and a symmetric investment scenario,...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-06-01
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| Series: | Symmetry |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2073-8994/15/6/1246 |