Effects of Self-Construal Differences on Cognitive Dissonance Examined by Priming the Independent and Interdependent Self
Prior cross-cultural research on dissonance has relied on cultural stereotypes in assuming that individuals from Western cultures are individualistic and have independent self-construals whereas individuals from Asian cultures are collectivistic and have interdependent self-construals. The current r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2014-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244014521434 |