Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores

Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail sto...

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Bibliographic Details
Main Authors: Grace Kiboro, Evanson Karanja
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2015-08-01
Series:International Journal of Management, Accounting and Economics
Subjects:
electronic commerce
consumer behavior
retail stores
technology adoption
Online Access:https://www.ijmae.com/article_117513_4f3a84b6008b767ccfa53d03cf3a0a05.pdf

Internet

https://www.ijmae.com/article_117513_4f3a84b6008b767ccfa53d03cf3a0a05.pdf

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