Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores
Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail sto...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2015-08-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_117513_4f3a84b6008b767ccfa53d03cf3a0a05.pdf |
| _version_ | 1797690268566159360 |
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| author | Grace Kiboro Evanson Karanja |
| author_facet | Grace Kiboro Evanson Karanja |
| author_sort | Grace Kiboro |
| collection | DOAJ |
| description | Consumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores with a case reference of three supermarkets in Limuru town, Kenya. More specifically to determine effect of problem recognition, the influence of information search and evaluation, outcome of purchasing decision and result of post purchase behavior by the consumer on adoption of e-commerce. Census data was collected from 115 employees. Regression analysis and F tests were carried out on data to determine the relationship between causative and effect factors. The empirical results showed consumer behavior influences electronic commerce adoption in emerging markets. |
| first_indexed | 2024-03-12T01:58:07Z |
| format | Article |
| id | doaj.art-557ae93842ed4f928847ceece691189c |
| institution | Directory Open Access Journal |
| issn | 2383-2126 |
| language | English |
| last_indexed | 2024-03-12T01:58:07Z |
| publishDate | 2015-08-01 |
| publisher | Mashhad: Behzad Hassannezhad Kashani |
| record_format | Article |
| series | International Journal of Management, Accounting and Economics |
| spelling | doaj.art-557ae93842ed4f928847ceece691189c2023-09-07T21:58:59ZengMashhad: Behzad Hassannezhad KashaniInternational Journal of Management, Accounting and Economics2383-21262015-08-0128872881117513Consumer Behavior Influence on Adoption of Electronic Commerce in Retail StoresGrace Kiboro0Evanson Karanja1Faculty of Business, IT and Communication, St. Paul’s University KenyaFaculty of Business, Communication and IT, St.Paul’s University, Nairobi, KenyaConsumer behavior is a key determinant on the success of products and services in the competitive markets. Electronic commerce has revolutionalised customer value delivery. The purpose of this study is to investigate the influence of consumer behavior on adoption of electronic commerce in retail stores with a case reference of three supermarkets in Limuru town, Kenya. More specifically to determine effect of problem recognition, the influence of information search and evaluation, outcome of purchasing decision and result of post purchase behavior by the consumer on adoption of e-commerce. Census data was collected from 115 employees. Regression analysis and F tests were carried out on data to determine the relationship between causative and effect factors. The empirical results showed consumer behavior influences electronic commerce adoption in emerging markets.https://www.ijmae.com/article_117513_4f3a84b6008b767ccfa53d03cf3a0a05.pdfelectronic commerceconsumer behaviorretail storestechnology adoption |
| spellingShingle | Grace Kiboro Evanson Karanja Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores International Journal of Management, Accounting and Economics electronic commerce consumer behavior retail stores technology adoption |
| title | Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores |
| title_full | Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores |
| title_fullStr | Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores |
| title_full_unstemmed | Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores |
| title_short | Consumer Behavior Influence on Adoption of Electronic Commerce in Retail Stores |
| title_sort | consumer behavior influence on adoption of electronic commerce in retail stores |
| topic | electronic commerce consumer behavior retail stores technology adoption |
| url | https://www.ijmae.com/article_117513_4f3a84b6008b767ccfa53d03cf3a0a05.pdf |
| work_keys_str_mv | AT gracekiboro consumerbehaviorinfluenceonadoptionofelectroniccommerceinretailstores AT evansonkaranja consumerbehaviorinfluenceonadoptionofelectroniccommerceinretailstores |