Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico]

Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction a...

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Bibliographic Details
Main Authors: Mª Carmen Carretón Ballester, Mónica Viñarás Abad
Format: Article
Language:English
Published: Universidad CEU San Pablo 2020-06-01
Series:Doxa Comunicación
Subjects:
Online Access:https://repositorioinstitucional.ceu.es/bitstream/10637/10844/1/m0_stamped.pdf