Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico]
Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction a...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad CEU San Pablo
2020-06-01
|
| Series: | Doxa Comunicación |
| Subjects: | |
| Online Access: | https://repositorioinstitucional.ceu.es/bitstream/10637/10844/1/m0_stamped.pdf |
| _version_ | 1819147754837901312 |
|---|---|
| author | Mª Carmen Carretón Ballester Mónica Viñarás Abad |
| author_facet | Mª Carmen Carretón Ballester Mónica Viñarás Abad |
| author_sort | Mª Carmen Carretón Ballester |
| collection | DOAJ |
| description | Society in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction and according to the needs detected from the business or institutional commitment to society. The role of public relations in discovering issues and their scope in reaching audiences (tangible values) is fundamental to effectively managing communication, building trust and gaining reputation (intangible values). |
| first_indexed | 2024-12-22T13:34:51Z |
| format | Article |
| id | doaj.art-558e808d90d1451585701d21839e5d80 |
| institution | Directory Open Access Journal |
| issn | 1696-019X 2386-3978 |
| language | English |
| last_indexed | 2024-12-22T13:34:51Z |
| publishDate | 2020-06-01 |
| publisher | Universidad CEU San Pablo |
| record_format | Article |
| series | Doxa Comunicación |
| spelling | doaj.art-558e808d90d1451585701d21839e5d802022-12-21T18:24:04ZengUniversidad CEU San PabloDoxa Comunicación1696-019X2386-39782020-06-013017918510.31921/doxacom.n30a9Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico]Mª Carmen Carretón Ballester0https://orcid.org/0000-0002-4851-9683Mónica Viñarás Abad1https://orcid.org/0000-0001-8792-5927Universidad de Alicante, EspañaUniversidad CEU San Pablo, Madrid, EspañaSociety in general, as well as particular sectors of the public, actively seek information, but they are also content creators. Therefore, it is not only a matter of disseminating information, but also of communicating in a two-way direction and according to the needs detected from the business or institutional commitment to society. The role of public relations in discovering issues and their scope in reaching audiences (tangible values) is fundamental to effectively managing communication, building trust and gaining reputation (intangible values).https://repositorioinstitucional.ceu.es/bitstream/10637/10844/1/m0_stamped.pdfpublic relationstruststrategic communicationinnovationreputation |
| spellingShingle | Mª Carmen Carretón Ballester Mónica Viñarás Abad Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] Doxa Comunicación public relations trust strategic communication innovation reputation |
| title | Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] |
| title_full | Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] |
| title_fullStr | Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] |
| title_full_unstemmed | Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] |
| title_short | Las relaciones públicas estratégicas para generar confianza y reputación [presentación del monográfico] |
| title_sort | las relaciones publicas estrategicas para generar confianza y reputacion presentacion del monografico |
| topic | public relations trust strategic communication innovation reputation |
| url | https://repositorioinstitucional.ceu.es/bitstream/10637/10844/1/m0_stamped.pdf |
| work_keys_str_mv | AT macarmencarretonballester lasrelacionespublicasestrategicasparagenerarconfianzayreputacionpresentaciondelmonografico AT monicavinarasabad lasrelacionespublicasestrategicasparagenerarconfianzayreputacionpresentaciondelmonografico |