PROBLEMS OF STRATEGIC MANAGEMENT OF LARGE AND MEDIUM BUSINESS IN UKRAINE

PROBLEMS OF STRATEGIC MANAGEMENT OF LARGE AND MEDIUM BUSINESS IN UKRAINE

In the article the key issues of strategic management of medium and large businesses in Ukraine. Typical methodological errors of strategic management indicated in the article. In the article there is scheme that showed connection and interplay of the resource potential of the company, its market s...

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Bibliographic Details
Main Authors: V. G. Kovalchuk, S. P. Ilnytska
Format: Article
Language:English
Published: FINTECH Alliance LLC 2017-06-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
strategic management
strategic planning
large and medium companies
corporate culture
market strategy
Online Access:https://fkd.net.ua/index.php/fkd/article/view/2556

Internet

https://fkd.net.ua/index.php/fkd/article/view/2556

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