Using Conjoint-based Experimental Design to Assess Willingness to Purchase Florida Peaches
Although consumers are not very familiar with peach production in Florida, Florida peaches are the first domestic peaches produced in the United States, being available from mid-March through early May. Moreover, Florida peach acreage has increased 8.5-fold in the past 10 years. Using a conjoint-bas...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American Society for Horticultural Science (ASHS)
2022-08-01
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| Series: | HortScience |
| Subjects: | |
| Online Access: | https://journals.ashs.org/hortsci/view/journals/hortsci/57/9/article-p1110.xml |