Dynamic In-game Advertising in 3D Digital Games
Lately, digital games have developed concerning their use as a marketing medium. The present article is part of a study aimed at building a theoretical model for measuring and analyzing dynamic in-game advertising in 3D digital games. The study is explorative in nature, because it intends to build a...
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| Format: | Article |
| Language: | English |
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Sciendo
2012-12-01
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| Series: | Nordicom Review |
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| Online Access: | https://doi.org/10.2478/nor-2013-0016 |