Relevance of Emotional Conflict and Gender Differences in the Cognitive Tasks of Digital Interface Layouts Using NIRS Technology

Relevance of Emotional Conflict and Gender Differences in the Cognitive Tasks of Digital Interface Layouts Using NIRS Technology

This article aimed to explore whether there are emotional conflicts and gender differences in the cognitive processing of user interface layouts. By taking the basic layout framework of a shopping interface as the research object and using behavioral experiments and NIRS (Near-Infrared Spectroscopy)...

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Bibliographic Details
Main Authors: Yaying Li, Fanghao Song, Yan Liu, Yong Wang, Xuying Ma
Format: Article
Language:English
Published: IEEE 2021-01-01
Series:IEEE Access
Subjects:
Interface layout
NIRS
behavioral response
emotional conflict
gender differences
Online Access:https://ieeexplore.ieee.org/document/9312140/

Internet

https://ieeexplore.ieee.org/document/9312140/

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