Campaign individualization in a comparative perspective: does the context matter?

Despite a great flourishing of studies on election campaigns, the issue of individualized campaigns has been widely neglected, especially from a comparative perspective. Yet, campaigns differ not only in terms of strategy or style, but also with regard to the role played by individual candidates....

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Bibliographic Details
Main Authors: Marco Lisi, José Santana Pereira
Format: Article
Language:Portuguese
Published: Universidade do Porto 2019-12-01
Series:História - Revista da Faculdade de Letras da Universidade do Porto
Subjects:
Online Access:http://ojs.letras.up.pt/index.php/historia/article/view/6598/6151