Campaign individualization in a comparative perspective: does the context matter?

Despite a great flourishing of studies on election campaigns, the issue of individualized campaigns has been widely neglected, especially from a comparative perspective. Yet, campaigns differ not only in terms of strategy or style, but also with regard to the role played by individual candidates....

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Main Authors: Marco Lisi, José Santana Pereira
Format: Article
Language:Portuguese
Published: Universidade do Porto 2019-12-01
Series:História - Revista da Faculdade de Letras da Universidade do Porto
Subjects:
Online Access:http://ojs.letras.up.pt/index.php/historia/article/view/6598/6151
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author Marco Lisi
José Santana Pereira
author_facet Marco Lisi
José Santana Pereira
author_sort Marco Lisi
collection DOAJ
description Despite a great flourishing of studies on election campaigns, the issue of individualized campaigns has been widely neglected, especially from a comparative perspective. Yet, campaigns differ not only in terms of strategy or style, but also with regard to the role played by individual candidates. This article examines the variation of both the communicative focus and the resources used by candidates across different Western democracies. Using data from the Comparative Candidate Surveys (CCS), it tests the impact of several institutional and political features on campaign individualization. Our results show that both electoral systems and the legal framework regulating electoral contests display a significant impact on campaign individualization.
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spelling doaj.art-55b19e2ccfc44e7e901663ed353617372022-12-22T00:35:59ZporUniversidade do PortoHistória - Revista da Faculdade de Letras da Universidade do Porto0871-164X2019-12-019210712810.21747/0871164X/hist9_2a6Campaign individualization in a comparative perspective: does the context matter?Marco LisiJosé Santana PereiraDespite a great flourishing of studies on election campaigns, the issue of individualized campaigns has been widely neglected, especially from a comparative perspective. Yet, campaigns differ not only in terms of strategy or style, but also with regard to the role played by individual candidates. This article examines the variation of both the communicative focus and the resources used by candidates across different Western democracies. Using data from the Comparative Candidate Surveys (CCS), it tests the impact of several institutional and political features on campaign individualization. Our results show that both electoral systems and the legal framework regulating electoral contests display a significant impact on campaign individualization.http://ojs.letras.up.pt/index.php/historia/article/view/6598/6151electoral campaignscandidatespolitical partiesmultilevel analysis
spellingShingle Marco Lisi
José Santana Pereira
Campaign individualization in a comparative perspective: does the context matter?
História - Revista da Faculdade de Letras da Universidade do Porto
electoral campaigns
candidates
political parties
multilevel analysis
title Campaign individualization in a comparative perspective: does the context matter?
title_full Campaign individualization in a comparative perspective: does the context matter?
title_fullStr Campaign individualization in a comparative perspective: does the context matter?
title_full_unstemmed Campaign individualization in a comparative perspective: does the context matter?
title_short Campaign individualization in a comparative perspective: does the context matter?
title_sort campaign individualization in a comparative perspective does the context matter
topic electoral campaigns
candidates
political parties
multilevel analysis
url http://ojs.letras.up.pt/index.php/historia/article/view/6598/6151
work_keys_str_mv AT marcolisi campaignindividualizationinacomparativeperspectivedoesthecontextmatter
AT josesantanapereira campaignindividualizationinacomparativeperspectivedoesthecontextmatter