The Effect of Consumer Ethnocentrism on Imports Purchase Intention
This paper aims to investigate the Consumer Ethnocentrism and its effect on the consumers’ Attitude Toward Importing and consequently on the Purchase Intention of products. The methodology used in thisresearch is descriptive of study type. Our statistical population incorporated all of the faculty m...
| Format: | Article |
|---|---|
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2010-09-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_3740_ea2c0718b508e539c35682cdc9eeb241.pdf |