The Effect of Consumer Ethnocentrism on Imports Purchase Intention
This paper aims to investigate the Consumer Ethnocentrism and its effect on the consumers’ Attitude Toward Importing and consequently on the Purchase Intention of products. The methodology used in thisresearch is descriptive of study type. Our statistical population incorporated all of the faculty m...
| Format: | Article |
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| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2010-09-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Subjects: | |
| Online Access: | https://jmsd.atu.ac.ir/article_3740_ea2c0718b508e539c35682cdc9eeb241.pdf |
| Summary: | This paper aims to investigate the Consumer Ethnocentrism and its effect on the consumers’ Attitude Toward Importing and consequently on the Purchase Intention of products. The methodology used in thisresearch is descriptive of study type. Our statistical population incorporated all of the faculty members and personnel of Allameh Tabataba’i University. The sampling method was random and relative stratified, from which 284 people were chosen. After collecting the questionnaires and doing statistical analysis such as simple and multivariable Linear Regression, it was concluded that our statistical population has rather low ethnocentrism. Also, it is verified that Perceived Product Necessity moderates the effect of ConsumersEthnocentrism on the Attitude Toward Importing and Attitude Toward Importing affects Imports Purchase Intention. |
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| ISSN: | 2251-8037 2476-5988 |