The Use of Direct Marketing Techniques in Sport Marketing
Adapting marketing principles and concepts to sport related services and products domain represents a challenge for any specialist in the field because the specific features that are characteristic for the needs, motivations and consumption process itself. In order to achieve different quantitative...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2016-09-01
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| Series: | Annals of Spiru Haret University Economic Series |
| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/744 |