Spreading Like a Virus: Conceptual Integration and Discourse Viewpoint in Internet Memes about the Covid-19 Pandemic

This paper analyzes internet memes pertaining to Covid-19. We analyzed more than 200 memes over nine months. By utilizing Blending Theory and Discourse Viewpoint, we attempt to explain the creative inner workings of memes as well as how meaning is negotiated on the internet. We were clearly able to...

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Bibliographic Details
Main Authors: Adi Maslo, Sofia Kefalidou
Format: Article
Language:Bosnian
Published: University of Tuzla, Faculty of Humanities and Social Sciences 2023-12-01
Series:Društvene i Humanističke Studije
Subjects:
Online Access:http://dhs.ff.untz.ba/index.php/home/article/view/12118