The Implicit Misattribution Model of Evaluative Conditioning
Evaluative conditioning (EC) refers to a change in one’s attitude toward an object based on its contiguous pairing with other positive or negative objects. EC can, in principle, occur through multiple mechanisms, some more and some less thoughtful. We argue that one relatively low-thought route thro...
Main Authors: | , , |
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פורמט: | Article |
שפה: | English |
יצא לאור: |
PsychOpen GOLD/ Leibniz Institute for Psychology
2018-09-01
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סדרה: | Social Psychological Bulletin |
גישה מקוונת: | https://spb.psychopen.eu/article/27574/download/pdf/ |