The Implicit Misattribution Model of Evaluative Conditioning

Evaluative conditioning (EC) refers to a change in one’s attitude toward an object based on its contiguous pairing with other positive or negative objects. EC can, in principle, occur through multiple mechanisms, some more and some less thoughtful. We argue that one relatively low-thought route thro...

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Main Authors: David S. March, Micheal A. Olson, Russell H. Fazio
פורמט: Article
שפה:English
יצא לאור: PsychOpen GOLD/ Leibniz Institute for Psychology 2018-09-01
סדרה:Social Psychological Bulletin
גישה מקוונת:https://spb.psychopen.eu/article/27574/download/pdf/