The effects of age-morphing technology on older adult issue campaigns: The interplay of construal level, perceived probability, and message appeal
The current research examined the potential effects of age-morphing technology as a communication tool on reducing ageism and promoting positive attitude and behavioral intention to address issues affecting older adults. Two competing theoretical frameworks—construal level theory (CLT) and perspecti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Masaryk University
2022-04-01
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| Series: | Cyberpsychology: Journal of Psychosocial Research on Cyberpspace |
| Subjects: | |
| Online Access: | https://cyberpsychology.eu/article/view/14349 |