Consumer intention to adopt e-wallets in rural India: an investigation by extending the technology acceptance model
Cashless economies, digital wallets, and electronic transactions have grown in popularity in urban areas due to the influence of various factors. Therefore, the factors that influence the acceptance of e‑wallets among Indian rural consumers remain in question. To bridge this literature gap, the hypo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2428776 |