THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE
The future of the market is connected to the fast changing trends in customers profile and behaviours. Thus, luxury companies have started to be focused on a new consumer class that is rising nowadays and will be relevant within the close future. That is way; companies are strategically focused on u...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2019-12-01
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| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2019_2_6.pdf |