THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE
The future of the market is connected to the fast changing trends in customers profile and behaviours. Thus, luxury companies have started to be focused on a new consumer class that is rising nowadays and will be relevant within the close future. That is way; companies are strategically focused on u...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing house of University of Pitesti, Romania
2019-12-01
|
| Series: | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| Subjects: | |
| Online Access: | http://economic.upit.ro/repec/pdf/2019_2_6.pdf |
| _version_ | 1818149599551946752 |
|---|---|
| author | Amalia DUTU Otilia OLTEANU |
| author_facet | Amalia DUTU Otilia OLTEANU |
| author_sort | Amalia DUTU |
| collection | DOAJ |
| description | The future of the market is connected to the fast changing trends in customers profile and behaviours. Thus, luxury companies have started to be focused on a new consumer class that is rising nowadays and will be relevant within the close future. That is way; companies are strategically focused on understanding and attracting the younger segments of the population as Gen Z: the customers of the future. Any way the concept of luxury is debatable and depends on countries, social values and life style, culture factors etc. Even if the Romanian luxury market is still under development in the context of the low income of Romanian consumers in comparison to the West European citizens, there is a lot of growth potential. Thus, the aim of this research paper is to measure the Romanian consumers’ perception of luxury brands correlated to independent variables as: gender, education, monthly revenue and age and, thus, to identify a consumer typology in this respect. In order to achieve the purpose of the research study a consumer survey was conducted in Arges County. The results of the study relived the fact that luxury perception vary on a great extent due to age, education, level of income and cultural context. |
| first_indexed | 2024-12-11T13:09:36Z |
| format | Article |
| id | doaj.art-5635adc4919f43ee99b4c539abebcabe |
| institution | Directory Open Access Journal |
| issn | 1583-1809 2344-4908 |
| language | English |
| last_indexed | 2024-12-11T13:09:36Z |
| publishDate | 2019-12-01 |
| publisher | Publishing house of University of Pitesti, Romania |
| record_format | Article |
| series | Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice |
| spelling | doaj.art-5635adc4919f43ee99b4c539abebcabe2022-12-22T01:06:13ZengPublishing house of University of Pitesti, RomaniaBuletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice1583-18092344-49082019-12-011824859THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASEAmalia DUTU0Otilia OLTEANU1Faculty of Economics and Law, University of Pitesti, RomaniaFaculty of Economics and Law, University of Pitesti, RomaniaThe future of the market is connected to the fast changing trends in customers profile and behaviours. Thus, luxury companies have started to be focused on a new consumer class that is rising nowadays and will be relevant within the close future. That is way; companies are strategically focused on understanding and attracting the younger segments of the population as Gen Z: the customers of the future. Any way the concept of luxury is debatable and depends on countries, social values and life style, culture factors etc. Even if the Romanian luxury market is still under development in the context of the low income of Romanian consumers in comparison to the West European citizens, there is a lot of growth potential. Thus, the aim of this research paper is to measure the Romanian consumers’ perception of luxury brands correlated to independent variables as: gender, education, monthly revenue and age and, thus, to identify a consumer typology in this respect. In order to achieve the purpose of the research study a consumer survey was conducted in Arges County. The results of the study relived the fact that luxury perception vary on a great extent due to age, education, level of income and cultural context.http://economic.upit.ro/repec/pdf/2019_2_6.pdfluxury productsluxury perceptionluxury consumers’ profileromanian case |
| spellingShingle | Amalia DUTU Otilia OLTEANU THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE Buletin ştiinţific: Universitatea din Piteşti. Seria Ştiinţe Economice luxury products luxury perception luxury consumers’ profile romanian case |
| title | THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE |
| title_full | THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE |
| title_fullStr | THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE |
| title_full_unstemmed | THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE |
| title_short | THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE |
| title_sort | profile of luxury products consumer the romanian case |
| topic | luxury products luxury perception luxury consumers’ profile romanian case |
| url | http://economic.upit.ro/repec/pdf/2019_2_6.pdf |
| work_keys_str_mv | AT amaliadutu theprofileofluxuryproductsconsumertheromaniancase AT otiliaolteanu theprofileofluxuryproductsconsumertheromaniancase AT amaliadutu profileofluxuryproductsconsumertheromaniancase AT otiliaolteanu profileofluxuryproductsconsumertheromaniancase |