Place branding as an approach to the development of rural areas: A case study of the brand “Babica in Dedek” from the Škofja Loka Hills, Slovenia
Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process. Applications and outcomes of the process have been insufficiently investigated so far in rural areas. The oldest p...
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| Format: | Article |
| Language: | English |
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ZRC SAZU, Založba ZRC
2022-11-01
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| Series: | Acta Geographica Slovenica |
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| Online Access: | https://ojs.zrc-sazu.si/ags/article/view/10883 |