Place branding as an approach to the development of rural areas: A case study of the brand “Babica in Dedek” from the Škofja Loka Hills, Slovenia

Place branding as an approach to the development of rural areas: A case study of the brand “Babica in Dedek” from the Škofja Loka Hills, Slovenia

Place branding is an approach to stimulating territorial development. From the theoretical point of view, place branding in rural areas should be an inclusive and participatory process. Applications and outcomes of the process have been insufficiently investigated so far in rural areas. The oldest p...

Full description

Bibliographic Details
Main Author: Erik Logar
Format: Article
Language:English
Published: ZRC SAZU, Založba ZRC 2022-11-01
Series:Acta Geographica Slovenica
Subjects:
rural geography
place branding
territorial development
network
local producers
bottom-up approach
škofja loka hills
Online Access:https://ojs.zrc-sazu.si/ags/article/view/10883

Similar Items

Similar Items