Marketing Plan for the Fruit Pulp Produced By the Association 12 de Diciembre del Cantón Naranjito
This article proposes a marketing plan for the extension of the line of natural frozen fruit pulp in the markets near the Nueva Unión campus such as the Naranjito, Bucay, and Cumandá areas. The marketing plan was developed based on the characterization of the targeted markets and the identification...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Knowledge E
2022-10-01
|
| Series: | ESPOCH Congresses |
| Subjects: | |
| Online Access: | https://doi.org/10.18502/espoch.v2i6.12213 |