Value-Enhancing Effects of Psychological Ownership on Consumers’ Mental Accounting:
The aim of this study is to investigate the effects of consumers’ psychological ownership of payment methods on their choice of paying, WTP and WTA. Two experiments were conducted focusing on two types of payment methods (cash and mobile payment). In Experiment 1, we asked participants to read a fic...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-06-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.037/_html/-char/en |