The role of firms`s mobile applications in developing brand's equity
With the appearance and wide spread of smart phones, individuals have become attached to their mobile phones in order to run their lives, it included texting, calling, calendar, GPS, and appointments. Organizations have exploited the use of smartphones in developing mobile applications in which a us...
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| Format: | Article |
| Language: | English |
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Entrepreneurship and Sustainability Center
2020-12-01
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| Series: | Entrepreneurship and Sustainability Issues |
| Online Access: | https://jssidoi.org/jesi/article/701 |