IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS
The main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its d...
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| Format: | Article |
| Language: | English |
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Université Mohammed V de Rabat
2020-12-01
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| Series: | Revue Marocaine de Recherche en Management et Marketing |
| Subjects: | |
| Online Access: | https://revues.imist.ma/index.php/REMAREM/article/view/22082/11872 |