Art of profit – culture’s marketing involving
Between marketing, art and culture we can observe the specific relationships. When marketing wants to earn some profits it has to reach an individual consumer and so called „couch potato”. Marketing uses to this end the experiences and feelings offering by culture and art (product as work of art, sp...
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| Format: | Article |
| Language: | English |
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WSB University in Torun
2013-12-01
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| Series: | Torun Business Review |
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| Online Access: | https://tbr.wsb.torun.pl/index.php/journal/article/view/229 |