Developing a Model of Potential Tourists’ Image of Iran as Tourist Destination
The purpose of this study first is to develop a model to measure Iran’s Image from the perspective of those who have not visited Iran and then to investigate the effects of some factors such as Macro image of the destination, tourists’ motivation for travelling to Iran and marketing communication ac...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_3072_6585ef2b98c1e5a7b83e64284dd25f80.pdf |