Applying the Goal Framing Theory to investigate purchase intention towards eco-friendly hotels
Extensive research in the hospitality sector has investigated the numerous factors influencing consumers’ green consumption behavior in various countries. However, there is a limited number of studies that apply the Goal Framing Theory (GFT) to explain eco-friendly behavior. This study aims to ident...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-02-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21678/IM_2025_01_Hoang.pdf |